First the "8" - Contrary to popular belief, the Chinese connotations of prosperity, fortune and luck associated with "8" were not the reasons why we picked it. The real deal is both sentimental and scientific. We started out in a garage at 8 Ridgewood Close. "8" seemed like a nice tie back to our "8" also, if you turn it lengthwise, is the symbol for "infinity".

We truly believe in keeping our customers in an infinite loop of continuous acquisitions, upselling, cross-selling and referrals.

"Rewards" - Generally, working with us is a rewarding business whichever way you look at it.

"Road" - It's not the destination. It's the journey. Building a business online is really long road and you don't have to walk it alone. So there, you have it. Our story.