Visitors were encouraged to post photographs of favourite friendship moments shared with their best friend/s online for a chance to win travel vouchers and makeovers for themselves and their friends.

Winners were judged based on the chemistry between the subjects in the photo, as well as on the photo caption.

The site also integrates an education and product awareness element, to inform visitors about skin care, debunk myths, and introduce the product range.

In addition, participants and visitors are encouraged to interact through polls, vote for their favourite photos, as well as refer friends to the site to redeem free product samples.

Campaign results

To date, response to the campaign has been more than satisfactory. Vanessa Johari, Johnson & Johnson's Brand Manager of Clean & Clear said, "I'm very happy with the response garnered so far, especially with the number of referrals and online votes received. The quality of the photos and captions submitted has been excellent and the entrants fall exactly within the target audience."