Objective

Raise awareness of every possible way HSBC could help customers in realizing their aspirations through its financial expertise and wealth management products and services.

Summary of campaign

The HSBC Dreams Central website complemented the bank's main event - a two-day programme to showcase the HSBC Wall of Dreams - a visually stunning 17m long display of thousands of dreams sent in by Singaporeans.

The public was encouraged to submit their dreams to HSBC either online at the HSBC Dreams Central website or at any HSBC branch. The website was an online representation of the Wall of Dreams that allowed users to browse and view other dreams that had been submitted. Every dream submitted lit up immediately on the online Wall of Dreams, and users could click on any to read what others' dreams were. They could also search for the dreams they submitted by entering their NRIC number.

Users who submitted their dreams stood a chance to win $50,000 to get them started on realising their dreams.

Campaign results

4166 submissions received online, of which 3784 were unique submissions.

LAUNCH SITE


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