We approach web design following the KISS method - Keep It Simple, Stupid.

We make it a point to understand who your target customers are, and most importantly, what you want your website design to help you do.

We also make it a point to ensure your website searches well, but more on that in Search Engine Marketing / Search Engine Optimisation

Viral Video Campaign - Volvo C30 Objective The objective of the campaign was to Grab the hearts and minds of the target audience , so they’ll reconsider their perceptions of the Volvo brand, eventually driving the opinions “Wow, Volvo is cool!” and “Volvo has a car that I would drive!” Drive traffic to the Volvo showroom Generate Volvo C30 sales
	STEP inside design and Dynamic Graphics
	http://www.stepinsidedesign.com
	http://www.dynamicgraphics.com

About the Campaign

The campaign is designed to appeal to the independent and self-confident. We knew that this group would not be convinced by sugar-coated, superficial comments of how wonderful this car is. In this age of social networks and instant feedback on the internet, users are looking for honest, genuine opinions.

Riding on this, we’ve created a site that lets visitors see first-hand, the unedited video comments of others just like themselves. Visitors are also asked to vote for their favourite videos, complete a poll on their views of the car and even upload their own video comments of the car.

In addition we posted video reviews by professional auto reviewers from around the world, the Volvo design teams take on the design and even a blog by one of the Volvo C30 designers.

All these create a wide variety of resources from which the visitor is challenged to form their own opinion of the car and then to visit the showroom and experience it for themselves.

Results

The campaign results were measured in terms of

Direct Business Results

• With a well-designed product coupled with showroom-level activities, the Volvo C30 contributed 25% of all traffic to the Volvo showroom for the period. This compares well with other car launches using traditional media coverage for more mainstream models such as the XC90 and S80. This is significant given the C30’s niche target segment and the near total blackout in media coverage.
• Three weeks after the launch of the campaign (end-March 2007), SM Motors achieved almost 30% of the annual sales target it set for the C30.

Site Traffic and Leads

• In March, the campaign microsite attracted more visitors than the main Volvo Singapore site. It also exceeded or matched the traffic for some of Volvo C30’s closest competitors. (Exhibit 1: Site Traffic Comparison on Hitwise)
• A total of 330 request for test drives, brochures and instant messaging requests were generated. This correlated well with the showroom visits.
  
• Low entrance bounce rate of 3.3% for the banner ads proved the site’s appeal. On average, site users go on to view 5 pages in the site. (Exhibit 2: Entrance Bounce Rates tracked on Google Analytics).

Based on these indicators, the campaign was a big success. The microsite attracted more visitors than the main Volvo cars Singapore site which is a phenomenal and unexpected result.

In addition, this campaign was submitted to STEP inside design and Dynamic Graphics in the USA and was awarded a special mention for the Best of Web category.

Online Viral Marketing - Neutrogena

Neutrogena face mask campaign goes wildly viral.

Background

Beauty products employ sampling as a marketing tool to target potential customers. Traditionally samples are handed out in street corners, inserted into fashion and beauty magazines. These channels are expensive, but their greatest drawback lies in the inability to get any leads data.

Objective

To market Neutrogena face masks via an online sampling campaign, and at the same time collect solid leads.

Mechanics Setup a product campaign site for Neutrogena face masks with detailed product description and an online sample request form. Site visitors select the sample they want, enter their names, email address, telephone numbers and mailing address. Samples will be mailed after verification of the redemption details.

The campaign was seeded with mentions of the website http://www.healthybeautifulskin.com.sg in regular print advertisements.

Results

The site was launched to the public on the 9th June 06 attracting less then 1,000 hits. Within 2 weeks, the site was attracting 80,000 hits per day and over 5,000 samples were redeemed. Beauty forums were abuzz with news of the samples and site traffic was doubling every day as news of the promotion spread through the internet medium. The sampling exercise was stopped on 23 June 06 and the client had built up a database of over 5,000 skincare-aware prospects.