We approach web design following the KISS method - Keep It Simple, Stupid.
We make it a point to understand who your target customers are, and most importantly, what you want your website design to help you do.
We also make it a point to ensure your website searches well, but more on that in
Search Engine Marketing / Search Engine Optimisation.
HSBC P2G Website Revamp (Singapore)
Background
HSBC Singapore's original website fared poorly in content organisation and user experience, primarily due to outdated needs-based navigation structure and poorly designed webpage templates.
Objective
Revamp the website to address the key concerns and to align with the new global branding guidelines. A key objective is to make the website more hardworking by generating tangible business results.
Mechanics
We undertook a rigorous process to review overseas and local consumer and corporate banking websites to identify best practices. In addition, we researched customers' surfing behaviour in banking sites to generate insights on how the content should be organised.
Results
Based on the insights of the research, we
- revamped the navigation structure and site map by adopting customers' frame of reference with
- product-based navigation
- developed new templates with improved user experience and ease of navigation
- incorporated call-to-action that drive customers towards tangible business results
