Objective

The client needed an eDM template that was eye-catching and attractive, showcasing the best in its new products and events that are featured monthly.

The template needed to be versatile as it was to be re-used every month and yet needed to look refreshing and outstanding.

Design rationale

The client’s creative direction was to create a fun, fashionable, “structured experimental” image that would communicate its commitment to education and carrying the latest technology.

We created a template to provide for a key feature story, a variable number of sub-stories, and a section for Promotions and Latest News.

We also made sure that each of the sections in the eDM stood out and was easy to read.

In each issue, the placement of the stories, the colors and accents in the grid were designed according to the images and copy for the month.

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