Objective

The client Media Development Authority (MDA) is a regulator of the media industry in Singapore. It is responsible for setting policies and guidelines relating to existing and emerging media. They need a website that will:

• Enable the public and industry to find information easily.
• Communicate the wide range of activities that MDA runs
• Explain the role that MDA plays in the industry

Summary of Key Features

The new website addresses these diverse needs via the following strategies:

• A navigation structure that combines a segment-oriented (Industry / Public) approach with a content-oriented (Policies / Licences / Schemes / Reports etc) approach towards information architecture, to address different user perspectives.
• A homepage that addresses the most frequently used transactions and activities of the user, including
  
  

  -	Licences (Pay, Apply, and Update)
  -	Classification (where content owners can see the classification that has been awarded to their content)
  -	Latest Events
  -	Announcements

• A customized industry page, where only information relevant to the industry is presented.
  E.g. http://www.mda.gov.sg/Industry/Films/Pages/default.aspx
  
  
  

LAUNCH SITE