Objective

Redevelop existing website to position the shop as a modern, widely accessible place to dine. The client opted for a cleaner, more up to date look, as well as an easy way to facilitate consistent and continual customer database accumulation.

Summary of campaign

The Sandwich Shop wanted to redevelop their website for a clean and fresh look that would emphasize the freshness of their products. They also needed to clearly and effectively communicate important information such as their location and menu, and to facilitate customer orders through pdf order forms downloadable via their website. A prominent link encouraging users to register for information on promotions also helped to create an effective database for broadcasting eDMs and other customer communications.

The site featured close-up photos of their food, photographed in-house.

Campaign results

The client has been able to consistently build a database due to the ease of registration and ordering. They have received feedback from customers that the site is easy to use and entices them to place orders.

LAUNCH SITE