Objective

The client, Singapore’s leading retailer of organic and natural products a one-stop online presence to establish themselves at the forefront of organic purveyors in Singapore. The site also needed to provide information on eating and living organic for audiences new to the concept. It also needed to allow customers to shop online with ease.

There were thus two disparate target groups to consider: new customers, new to the organic way of life, and existing customers – SuperNature’s regulars – who needed a user-friendly way to purchase their regular supplies and find out about new products.

Summary of Campaign

The website is designed to allow easy access to the ‘shop’ section. Key highlights and updates about new products are clearly visible from the homepage. A key feature to make shopping more user-friendly is the smart shopping cart function, which allows the user to make standing orders for the most popular products and customize delivery arrangements. Customers are then able to save on delivery charges with their standing orders.

As part of its customer education program, the website also features “Supertips” (found under 'Our Range' and 'Living Well' categories), a regularly-updated section that provides users with useful snippets about healthy living, organic products, and how to use them.

The site was launched on 29 April 2009.

LAUNCH SITE